In 1936 Fred Perry became the first English Man to win the mens single title at Wimbledon. His clothing brand which followed shortly after is best known for the laurel logo on the left breast of polo-style shirts. Fred Perry Clothes later went on to be popular with the mods of the sixities.

The Fred Perry brand of clothing has been popular for many years. It is best known for the laurel logo on the left breast of its polo-style shirts. In the mid-1950s and through the early 1960s many considered the Fred Perry brand of male tennis shirts to be the best available. The laurel logo on the shirt was stitched into the fabric, for instance, rather than being merely being ironed on, as with the Cochet crocodile featured on competing Lacoste apparel. Later the brand became popular with skinheads, mods, and other youth sub-cultures.