The end of the year is soon upon us. Whether you’re celebrating Christmas with friends or colleagues, enjoying a night out on New Year’s Eve, or even attending a job interview, you’ll need a shirt that makes an impression. Here at Apache, we’ve picked out a fantastic collection of smart casual shirts from two of the UK’s top menswear brands that will leave you looking sharp and feeling great.

Guide London has set the benchmark in men’s designer clothing since 1985, when Isaac Benson began producing home-made, high-quality menswear. Today, Guide London has grown into a globally famous brand, designing elegant, superior-quality shirts and other clothing. Renowned for its “different” approach to shirt design, Guide London shirts feature unusual buttons, stitching and collar details, in a modern tailored fit.

Another Apache favourite is Jiggler Lord Berlue, a Manchester brand that has made waves in the fashion world since 2011. Inspired by the fine tailoring and flamboyant detailing of the late 18th Century dandy Lord Berlue, JLB’s aim is to create stunning contemporary shirts with an eccentric twist. (Click here for an inside look at their JLB’s design process.) Jiggler Lord Berlue shirts are, like Guide London, distinguished by their unusual embroidery, buttons and stitching detail.

You can claim 10% off all Guide London and Jiggler Lord Berlue shirts with our brilliant offer code “SHIRTSAW”. Get shopping!


Navy Jacquard Shirt by Guide London (LS73983) – £60


This understated pin-dot navy shirt is a great choice for any formal or smart casual event. It looks great under a suit jacket, and goes equally well with jeans or smart trousers. It boasts an intricate Jacquard effect all over, a classic button down collar, mitred cuffs, and a subtle contrast inside the placket. The tailored fit has won rave reviews from many of our customers new and old, and the sizing ranges from medium to 3XL. This shirt is also available in Plum.

White Record Print Shirt by Guide London (LS73842) – £60



This magnificent, vinyl-inspired cotton sateen shirt is sure to turn heads on a night out or at a Christmas party. Made from 100% cotton, the pattern shows a stunning attention to detail that we’ve come to expect from Guide London. It features a regular button through style with a cut away collar. The White shirt is our favourite, but Guide London also offers a gorgeous navy version.

Hensley Gecko Printed Shirt by Jiggler Lord Berlue – £70


Take a closer look at this superbly-patterned shirt from Jiggler Lord Berlue. The design features thousands of miniature geckos, creating a sharp, crisp style both up close and at a distance. Design flourishes include a bright-red contrasting placket, as well as single mitred trimmed cuffs. It’s a semi-tailored fit, ideal for showing your body composition and popular with the “larger” gentleman, with sizes ranging from medium to 3XL. You could proudly wear the Jiggler Lord Berlue Hensley shirt to a bar or nightclub, or even a nice restaurant.

Terry Retro Printed Shirt by Jiggler Lord Berlue – £70


Jiggler Lord Berlue describes the Terry shirt as: “A kaleidoscopic print to boggle the mind and catapult your fashion credentials to dizzying new heights.” Indeed, the shirt boasts beautiful and vibrant patterns both inside and out, and will no doubt earn envious glances, equally suited to a day at the Races or a wedding. The Jiggler Lord Berlue logo features on the buttons and on the cuff, underscoring this brand’s famous attention to detail. The cuffs and collars are lined with a complimenting colour, as well as the placket. The fit is remarkable, and we’ve had many glowing reviews from our customers, ranging from medium to 3XL.


So, what’s next in your diary? A function or party? An anniversary? Maybe you’re looking for a stylish birthday or Christmas present, or just to refresh your wardrobe. Head over to Apache online and use the discount code “SHIRTSAW” for 10% off all Guide London and Jiggler Lord Berlue shirts!