Guide London


Guide London has set the benchmark in men's designer clothing since 1985 when Isaac Benson began producing home-made high-quality menswear. Today Guide London has grown into a globally famous brand designing elegant superior-quality shirts and other clothing. Renowned for its different approach to shirt design Guide London shirts feature unusual buttons stitching and collar details in a modern tailored fit.

A Guide London shirt is not just any shirt -- it's one made with unrivalled British expertise. Their gear is generously priced and perfect for a casual night out or a smart event. Match a Guide London shirt with a pair of quality jeans for a sharp head-turning look.

Half Price Deals in Our January Sale

Great discounts on Fred Perry, Farah, Guide London, and more

January might be at an end, but here at Apache our Sale is still on, with fantastic shirts, polos, shoes, and knitwear at bargain prices. All our sale items are genuine reductions, taken from our Autumn Winter 2016 range. We can't guarantee all sizes, so check our our Sales page for the full list.

  • DAC3A0031 Crested Sweatshirt
  • LS73525 Polka Dot Collar Shirt
  • KN401V V Neck Cotton Merino Knitwear
  • F4GF50F0 Norfolk Cable Crew Knitwear
  • DAC1F0023 Farenheit Overshirt Jacket
  • CT1033 Wool Blend Check Overcoat
  • Berners Grain Brogue Boot
  • Woburn Suede Linen Lace Up Brogue

New Guide London Jersey Polos

This seasons hottest look!

We have just taken delivery of the new range of jersey polo shirts from the guys at Guide London. With double collar detailing, quality jersey cotton fabrics and checked and striped trims, these polos are ideal with chinos for the ultimate summer look.

Check Mate

This seasons hottest look

The summer festival season is upon us and to stand out in the crowd you need to wearing this seasons hottest look, the check shirt. In a variety of colours, fabrics and styles they can be worn with jeans, chinos or shorts for the ultimate on trend summer look.