Lord Berlue (or Jiggler as he was known to friends) was a late 18th century original dandy! A genuine bounder and ultimate cad his immaculate dress code and notoriously extravagant lifestyle made him somewhat popular to be around. Organising his social calendar wardrobe love of women wine and song occupied a significant amount of his time. Being the classic 'Jiggler' (A once popular slang word for cad) was something he excelled in so much so that he became christened as such by some of his closest (and somewhat envious) friends! His self-obsessed passion for fine tailoring and flamboyant detailing was the driving force behind his original shirting designs and is what influences todays reincarnation of these fabulously individual shirts. Attention to detail beautiful fabrics and an eccentric design twist.