We’re delighted to continue our roll out of Fred Perry SS18 arrivals at Apache Menswear. It’s already been one of our most successful seasons to date, with customers going mad for Fred’s inspired new designs.

This week we cast an eye over some of our early-best sellers, from a classic Pique polo to an unforgettable three-colour Gingham shirt.

Use the offer code SPRING18 to claim 10% off all new arrivals in our online store!

Oxford Pique Polo Shirt by Fred Perry (M3561) — £65

M3561 Oxford Pique Polio Shirt by Fred Perry

Fred Perry are truly the masters at designing polo shirts. As you’d expect, they use high-quality Pique cotton fabric in order to keep you cool in the warmer months, with the benefit of a gorgeously soft handle. The button down Oxford collar gives a smart look, while the classic Fred twin tipping on the cuffs adds a heritage style flourish. There’s a sewn in box pleat on the back, just like the old Ben Sherman polos, plus a practical chest pocket adorned with the classic laurel wreath logo. The deep two-tone marl colour is a Fred Perry SS18 newcomer and goes remarkably well with dark jeans.

Mini Gingham Check Baseball Cap by Fred Perry (HW3632) — £35

HW3632 Mini Gingham Check Baseball Cap by Fred PerryOur stock in trade might be jeans and polo shirts, but here at Apache we’re also proud to stock some brilliant accessories, including vintage headwear. The Fred Perry SS18 collection features some classic baseball caps, our favourite of which is this two-tone Gingham number. The mini Gingham pattern is unique in Fred’s range, and looks equally stylish up close as at a distance. There’s an adjustable strap at the back of this one-size cap, which should satisfy the vast majority of head sizes.

Three Colour Gingham Shirt by Fred Perry (M3534) — £65

M3534 Three Colour Gingham Shirt by Fred Perry

This three colour Gingham shirt just screams vintage quality. From the soft Poplin cotton fabric to the sharp button-down collar, there’s so much to enjoy and admire. The fine-gauge woven fabric is made to excel in those sweaty summer nights abroad when you’re on holiday. Unlike cheap shirts, the chest pocket and placket is cut on the bias for a cool pattern twist. There’s a small mitred trim on each cuff and a classic box pleat on the back. The Dark Carbon version (pictured) is a real standout, but you can also wear this 3-colour shirt in the darker Nettle colour.

Twin Tipped T Shirt by Fred Perry (M1588) — £40

M1588 Twin Tipped T Shirt by Fred PerryWith this Fred Perry SS18 twin tipped shirt, the British brand is hardly reinventing the wheel, but why would they? This incredibly popular style has sold consistently over the last year, with many guys coming back again to pick up the new season colours. This Dark Airforce colour way is new for Fred Perry SS18, bringing our selection of twin tipped T shirts to eight. Available in a wide range of regular fit sizes, from Small to XX Large.

Twin Tipped Pique Polo by Fred Perry (M3600) — £59.95

M3600 Twin Tipped Pique Polo by Fred Perry

This famous M3600 polo shirt is one of the most beloved garments in the whole shop. We must have sold thousands of twin tipped polos over the years to Fred Perry fans all over the world. We now have at least twenty colours to choose from, including a new batch of Fred Perry SS18 colours. The 1964 Yellow version (pictured) just screams “summer holiday”. All the new polos are available in a very wide size range, from Small to XXX Large, so there should be something to suit everyone.