Of all our great heritage brands at Apache, none cause customers to go starry-eyed over new gear like Fred Perry. We’re proud to have stocked this iconic British brand for over 20 years, and the new Fred Perry SS18 collection is as good as any before.
As always, we’re offering a special 10% discount exclusive to Blog readers. Just type in FREDSS18 at online checkout to claim your bargain.
Here’s our pick of the first new arrivals to whet your appetite…
Seasonal T Shirts are always tricky to get right — how can you innovate with such a simple style? — but Fred Perry pull off a stylish number here. The cut and sewn panel on the front has a touch of sporty heritage to it and the sky blue/navy looks stunning as a backdrop to the famous laurel wreath logo. Made from 100% cotton, this ringer-style T-shirt is excellent for layering under a shirt or knitwear, and won’t sweat in the warmer months. Available in a wide size range, from Small to XX Large.
Introducing a brand new Fred Perry style — a fully plain ringer T-shirt in four colours. You can choose from Dark Night, Dusty Olive (pictured), White and Port in a range of regular fit sizes from Medium to XX Large. We’ve been stocking Fred Perry since the mid-1990s, so a new style like this always gets us excited. Needless to say, we expect this style, with simple self-coloured ribbed neck and cuffs, to be extremely popular this #SpringSummer18 season.
Now for outerwear! The Brentham zip jacket has long been a favourite of our customers looking for a heritage jacket. The new Fred Perry version for SS18 boasts a hard-wearing nylon twill fabric to keep off the wind and rain. Further marks of quality are found in the mesh lining, zipped interior pocket, and elasticated welt and cuffs. It’s basically a “windcheater”-style spring jacket, ideal for spring showers and the often mild British summer, but you can happily wear it throughout winter with sensible layering. Also available in Bronze.
This new Fred Perry polo has a cut and sewn panel, brilliantly woven to create a multi-stripe effect. It jumped out at us when we were scouring Fred Perry’s SS18 catalogue as a one-of-a-kind addition to the Apache collection. The pique cotton fabric, made famous in their classic M3600 range (see below), is super-soft and incredibly comfortable to wear. You can wear this unique polo shirt in any size between Medium and XX Large.
Another brand new Fred Perry polo shirt, this one with a smart button-down Oxford collar in a “White Smoke” marl. Fred’s iconic twin tipping is visible on the cuffs in blue and burgundy. There’s a handy breast pocket and a three button placket to round off the “smarter” look.
The classic M3600 polo shirt is probably our most popular item in the whole shop. We’ve sold thousands of these over the years to loyal Fred Perry fans who come back each year for the latest colours and styles. A “Lads ‘n Dads” classic, this polo shirt comes in an incredible NINE new colours for Spring Summer 2018, including Nectar (pictured), Calypso Coral, Iced Slate and more. Most are available in a huge range of sizes: Small to XXX Large.
Remember to use the offer code FREDSS18 at online checkout to claim a 10% discount on all Fred Perry clothing!