New year, new season — it’s an exciting time at Apache! We’ve begun to roll out new Spring Summer 2018 arrivals from some of our favourite brands, kicking off with SS18 menswear by Replay and Fred Perry.

As always, we have followed three simple rules: decent value, quality construction, and a great vintage style.

You can claim 10% off everything in this blog with a special offer code: SS18BLOG.

Anbass Hyperflex Slim Jean by Replay — £145

Since their introduction to Apache nearly two years ago, Replay’s super-stretchy Hyperflex jeans have built up a loyal following among our customers. We’re delighted to announce two stunning new washes in our SS18 menswear collection — Vintage Blue (left) and Cement (right.) Hyperflex jeans are made with an innovative mix of special fibres for incredible elasticity and comfort. Not only do you get an authentic denim look, but you can enjoy them in any position as the fabric always keeps its natural shape. We keep getting customers tell us “they are the best jeans i have ever had !”

Twin Tipped Pique Polo by Fred Perry (M3600) — £59.95

Fred Perry polo shirts are perhaps our most popular core garment. We have quite a few customers with ten or more of these in their wardrobe, and they often come into our shop to check out the new season M3600 colours. Our #SS18 menswear range has three new versions: 1969 Lilac (left), Sky Blue (right), and Calypso Coral. The secret to their popularity is the simplicity of the design — quality Pique cotton, vintage twin tipped cuffs and collar, and the timeless Fred Perry laurel wreath logo.

Crew Neck Sweatshirt by Fred Perry (M2559) — £80

Check out these striking new sweatshirts by Fred Perry in Dark Night (left) and Vintage Marl Grey (right). The vintage sportswear design is nice and simple, and looks great with a pair of jeans for the classic “sports casual” look. Fred Perry use loopback cotton to prevent pilling (i.e. fluff from gathering on your T shirt), setting it apart from many other sweatshirts on the market.

Marl Brentham Jacket by Fred Perry (J3503) — £150

Here’s the first batch of outerwear in our SS18 menswear collection: an updated “marl” version of Fred Perry’s classic “Brentham” jacket. We’ve run the Brentham jacket for as long as we can remember — it’s our favourite bit of heritage outerwear. An ideal windbreaker, the jacket is both showerproof and mesh-lined. Available in Charcoal (left) and Navy (right).